Close the lid.Your site stays up.
Loft runs free on your own machines, for good. Loft Cloud is the part we run for you: hosting that stays up when your hardware is off, encrypted off-site recovery, and the sign-in, roles, audit and SLA a company needs.
What each plan takes off your hands.
Every plan exists because of one thing that goes wrong when you run software yourself. Here is what happens, and what we do about it.
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23:40
Your machine goes offline.
Laptops close, desktops restart, office power goes out. With Launch, we host your site on your own domain, and we check it from outside around the clock, so alerts reach you before customers notice anything.
Launch$12 a month23:40 · yourapp.comup · nearest edge -
02:17
Bad data gets written.
02:003 copiesA bad migration, a buggy deploy, a disk that dies. Pro takes a copy of your Loft every hour, sealed on your machine before it leaves, so we store data we cannot read. When something goes wrong, you roll back to the last good copy in one step, on the same machine or a new one.
Pro$39 a month -
04:05
Something you launched takes off.
A post goes viral and traffic jumps fifty times overnight. Hosting runs up to five production apps with their databases and workers in one region, off your hardware, and spreads the load so every app keeps answering. When the rush passes, nothing needs undoing.
Hosting$69 a month04:05 · apps5 up · 40 req/sone region5 of 5api18 req/sweb14 req/ssignup-worker3 jobs/spostgres22 q/simages6 req/s -
07:30
More people need access.
07:30 · acmecompany logs · 4 todayANana signed inengineer07:31#1038LEleo shipped web 2.14 · approved by anaengineer07:34#1039agent opened PR #212agent · for leo07:40#1040MOmo changed billingowner07:52#1041Team adds the controls an organization needs: company sign-in, roles with scoped permissions, and an audit log that records every change and who made it, including work agents do on someone's behalf. Unlimited seats. Project data stays on your own machines.
Team$119 a month -
09:00
You come back.
Your Loft carries on where it left off, and the log shows what happened while you were away.
Want us to run all of it?Managed: your whole Loft, operated by us.
Your full Loft hosted across multiple regions with an SLA, set up with you directly and shaped around your company's requirements. You can move back onto your own infrastructure at any time.
from $499 a month Talk to us
What we run, and what stays with you.
Pick a plan. The top half runs on Loft Cloud. The bottom half stays on your own machines, on every plan.
On Free, nothing runs on our servers. A Loft you never pair never contacts us.
- The limit
- What we can see
- Price
One code, once.
To add Loft Cloud, you pair your Loft with your cloud account using a one-time code. From then on it only asks for a short-lived signed pass that says which services you have. Your local password never leaves your machine, and admins can see and revoke every paired install from the portal.
Stop paying.Nothing breaks.
Loft Cloud sits on top of a Loft that already works without it. So leaving is boring, by design.

You cancel.
The services we run stop on our side. Your site goes back to being served from your own machine, the way it was before. Your Loft, your code and your data never moved, so nothing has to move back.

A card fails.
About two weeks of quiet retries. Only the owner sees a nudge to fix it. Your team keeps working the whole time.

We go down.
Your Loft keeps working. The services we host fall back to your own machine, and the pass it holds covers team features for three weeks.
If your Loft can't reach us
days since the last check-in
Nothing changes. The pass is still valid.
Quiet retries in the background.
A note for the owner, and only the owner.
Pay only for what we run.
Everything starts on your own machine, free, for good. Hand a job to Loft Cloud and you pay for that job. Each plan includes everything above it. Agents are never metered.
Keep everything on my machine.
The whole Loft on your own hardware: every module, unlimited agents, your code and your data. Open core under AGPL.
- Run my Loft without owning a MacA Loft we run for you, or bring your own
- Put what I build online, on my own domainStatic site hosting
- Tell me it's down before a customer doesUptime checks, alerts and a public status page
- Keep a copy of my Loft somewhere other than my deskOff-site backups, encrypted on your machine. We store only what we can't read.
- Keep my site answering if my machine diesFailover
- Put it all back on new hardware in one stepOne-step restore
- Run my whole Loft, agents included, on a private serverYour own Loft, always on
- Run up to five apps on Loft CloudHosted apps, always on
- Run their databases and background workers tooDatabases and workers
- Let everyone sign in with our company accountsSSO
- Give each person a role and limitsGoverned roles
- Keep a record of who did whatAudit log
- Add as many people as we needUnlimited seats
- Host and operate our whole LoftFull hosted stack, operated by us
- Run it across several regions, with an SLAMulti-region, written SLA
- Shape it around our companyScoped per contract
Questions.
Something else? Write to [email protected].
A person answers.
Why would I pay for something I could run myself?
You might not need to. If you are happy running an off-site backup and a monitoring box on your own, the free Loft is complete and we would love to see how you set it up. Loft Cloud is for the jobs you would rather not be on call for, like being paged at 3am, or keeping a copy of everything somewhere other than your own building.
What stays online when my machine is off?
On Free, your Loft is reachable while your machine is on. That is the honest limit of running things yourself. From Launch up, we serve your sites from our servers, so they stay up with the lid closed. Hosting does the same for up to five full apps and their databases. It can also run your whole Loft on a private server.
I don't have a Mac. Can I still use Loft?
Yes. On Launch we run a Loft for you: the same rooms and modules, always on the latest version, with your own AI connected to it. It runs no agents and no custom services of its own; for those, run Loft on your own machine or move to Hosting. You can move your Loft onto your own machine at any time and keep every piece of data, and you keep monitoring, the status page and your sites when you do.
Can you read my data?
Off-site copies on Pro are encrypted on your machine before they leave, and we never have the key. Sites and apps you host with us run on our servers, which is the same trust you give any hosting company. We do not sell the paid plans as security. You are paying for recovery and for us to operate things, not for safety you should already have.
Do you charge for agents or AI usage?
No. Run as many agents as you like on any plan, including Free. They use the AI subscriptions you already have. We charge for the work we do on our servers and for the people in your organization, never for your agents.
Do you offer SLAs, invoicing and security reviews?
Managed comes with an SLA and is set up with you directly, billing terms included. For security questionnaires or procurement questions on any plan, write to [email protected] and a person will answer. We will tell you plainly what we have and what we do not.
Can I use a server I already own instead?
That is the spirit of Loft. Pointing your Loft at a second machine you own, like a spare box at a friend's place, is on the roadmap for the free core. You can mix both: run what you like on your own hardware and hand us only the jobs you don't want.
What is the founder rate?
If you join in the launch cohort, the price you start on is the price you keep, for as long as you stay on that plan. We will run promotions later. We will not raise your price.